![]() Mobile searches for “things to do/activities” + “near me” saw a 6X increase over the last 2 years. The ability to be where your fans (and potential new fans) will be looking for entertainment this weekend should also be an important part of your marketing tool box. So while you should definitely have a social media strategy on social, don’t underestimate the power of search engines. With that amount of traffic online also comes a hefty competition for people’s attention. Unfortunately, we are not living in the classic film “Field of Dreams.” No matter how awesome our music is or great our stage presence, just because we build it, does not mean they will come. In some ways, we’re so conditioned to think because there are so many people on social media, that should be enough!Īccording to a study done by MusicWatch, 90% of the 3.7 billion social media users engage with music or musicians – by viewing videos or posts featuring musicians, liking or sharing a musician’s post, discovering music or sharing music. ![]() Honestly, that’s all we have time to do in a given week. For most of us, by default, that’s our entire promo strategy.
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